Trades content works when it’s genuinely funny for twelve seconds. These two reels for The Hookup Guys are built on one joke each — the suit, the drill — and get out before the punchline wears off.
The cut
Captions are timed as the comedic beat, not as accessibility afterthought; the drill reel is a sound-design piece, with muzzle flashes and gunfire cut onto a cordless drill. Both finish on the client’s hand-drawn logo.
Jayden’s contribution
Edit, captions, sound design and vertical delivery.